Infarm is a new startup that imagines a future where entering a grocery store to buy fresh herbs doesn’t involve comparing various clam shells packed with herbs to try and find the best ones. Instead, they want to put the farm in the grocery store so you can browse an aisle of fresh basil and other herbs and harvest right at the store when you want it.
With Infarm, small individual farming units are set up in customer- facing locations, such as grocery stores and restaurants which enables the end-consumer to actually pick the produce themselves. It not only offers a unique and enticing shopping experience, but their model offers the freshest produce you could possibly get. You’re harvesting from the farm, even living lettuce in clam shells won’t be as fresh as one harvested when you shop. A model like this can really change our opinions on what local food really means.
Infarm became the first company to put a vertical farm in a supermarket. They partnered with MetroGroup, a large wholesaler in Europe for the first Infarms.
The company recently closed a €4 million funding round, meaning their model hasn’t gone unnoticed by investors. The companies focus on machine learning, IoT data, and their distributed farming model were all sighted as standouts for investors.
Infarm is yet another example of the innovation and revolution happening with the food industry in general as money and investment continue to flood into urban and local food solutions that focus on sustainability, quality, and efficient production. We’re seeing the start of a brand new industry start to unfold right before our eyes. The industry growth is showing no signs of slowing down anytime soon. We look forward to seeing how inFarm can grow their model with other retail partners and city service providers.
We’re seeing the start of a brand new industry start to unfold right before our eyes. The industry growth is showing no signs of slowing down anytime soon. We look forward to seeing how inFarm can grow their model with other retail partners and city service providers.
To read the full story with quotes from Infarm’s founders and investors click here.